TikTok is different to other similar platforms in a few ways:
‣ The app is already banned in the UK Government and US Military, with over 35 countries already having at least partially banned it. It's not even available in China.
‣ In the UK, the average TikTok user spends 49hr 29m per month on the app, which is 5x that of Instagram.
‣ The app's recommendation algorithm is far more aggressive, meaning addiction takes only 35min.
‣ TikTok is based in China and has connections to the Chinese Communist Party, meaning content moderation and data privacy are opaque at best.

Banning TikTok is not about limiting free expression; it’s about protecting citizens, especially young users, from harmful practices. The platform's algorithm is designed to maximize user engagement, often leading to addictive behavior and exposure to harmful content. The campaign seeks to prioritize safety, data privacy, and mental well-being, which outweigh concerns of censorship in this case.

While improved regulation is one option, TikTok’s deep integration with its parent company, ByteDance, and concerns about its opaque data practices make regulatory solutions difficult to enforce. A ban would eliminate the risk entirely, ensuring that UK users' data and well-being are not compromised.

Many creators and businesses have found success on TikTok, but there are alternative platforms that offer similar opportunities without the same level of risk. Platforms like Instagram Reels, YouTube Shorts, and others can be used to reach audiences in a safer environment that respects privacy and security standards.